Five Things to Know For Starting Up in the Home Interiors Industry in India

1. Know Thyself Early on, take a call on critical strategic decisions. This means determining your business model, your key strengths and focus areas. Decide if you want to take a White label approach or if you’d rather be a Marketplace. In this Industry, it is also critical to strike the right balance between Technology and Design. There are umpteen firms with a design focus in this space, both in an offline and in an online context. To carve out a niche for yourself, it is critical to use cutting edge technology and constantly innovate. We are a tech-led organization which ensures that the processes that we create are relevant to changing customer needs and henceforth increase efficiency. 2. Cultivate High Customer Sensitivity It pays to be receptive to customer needs. In our early days, we offered only modular kitchens and wardrobes, but quickly realized that most consumers look for a one point contact to execute full interiors. Hence the decision to onboard not just specialist brands, but also design firms with turnkey project execution capabilities. It also meant a shift in focus from modular to semi-modular, in order to cater to the demands of a larger audience. 3. Create Multiple Touch-Points Most consumers go through the process of buying interiors just once in their lifetime. And they are expensive. It’s a high involvement product that customers want to experience before buying. It pays to have both online and offline customer touch-points for deeply engaging with your target audience. Indians are still on a learning curve when it comes to buying furnishings completely online. The Online to Offline (O2O) model works immensely well for this industry with quality lead generation being the critical online aspect and showrooming, the offline one. 4. Empower Your Sales Personnel Considering the consultative nature of selling home interiors, it is a good idea to invest in an efficient sales force. They lend your online entity a face, an identity that consumers can connect with. It is crucial to empower your sales personnel and also keep them updated on latest trends and technology. And lastly, be Patient! This industry is characterized by a long cycle time. Consumers are deeply involved and decision making is usually collective and prolonged. Just remember that the unit economics is excellent and every single customer is worth your effort and mindshare! Credits : https://www.entrepreneur.com/article/284172

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